Mark Segal

That work spanned investor onboarding, unitisation, distributions, reporting, portal operations, exception management, compliance and Responsible Entity liaison.

Across Butn, assessed and developed new financial products, developed the next-generation lending-platform strategy, and used AI coding agents to build a working consumer-lending app prototype from scratch. Led supplier and technology changes that cut more than $350K in recurring annual cost while improving service coverage, and established a highly cost-effective ISO 27001 readiness programme.

Also led the product, commercial and operating work for an ASX-announced supply chain finance programme under an executed MOU with a Top 40 Global Bank.

The business recovered several million dollars for Australian consumers across claims involving 20+ major lenders. I also led improvements to the claims platform, built the Australian website and marketing materials, and developed partnerships with major insolvency firms.

Built the brand, product range, storefront and operating model from scratch, spanning catalogue, UX, customer acquisition, retention, fulfilment and customer experience.

Since then, rebuilt much of the operation around a custom AI-agent system. Agents now perform real work across product data, advertising, storefront optimisation, lifecycle marketing, content, imagery and commercial analysis, with human approval retained around higher-risk actions.

Raised $550K from private investors, including an investment at an implied post-money valuation of $8M. Built a platform spanning 1,500+ brands and more than 600,000 products, together with the cross-border fulfilment model required to bring US inventory into Australia.

Reached $100K in monthly revenue within the first quarter of launch. The underlying technology was later sold to an international logistics company.

Led the rollout across CUB / AB InBev stakeholders, hospitality venues, outsourced installers and the overseas technology team, combining commercial ownership with hands-on implementation and technical problem solving.

The platform reached 400+ venues across four states, and Australia became the company's second-largest global market behind Canada, before Weissbeerger was acquired by AB InBev in a deal reported at approximately US$80M.